Dipl. Ing. Ralf C. Sander

Education/Work experience:

  • Master’s Degree in Electrical Engineering with focus on power electronics from the University of Applied Sciences in Rüsselsheim
  • Almost 30 years of experience in sales, marketing, international business and management


  • Microelectronics (semiconductors and microchips)
  • Electronics (development of tailored solutions based on MSR, sensors and wireless technology)
  • Automatic identification (RF-EAS, RFID, barcode, 2D-code)
  • Special papers, foils, self-adhesive labels, document management, plastic cards, smart cards
  • Access control systems
  • Animal tracking
  • Mobile data acquisition devices, scanners, WLAN
  • Industrial printing and mobile printing solutions
  • Sensor technology (heat, water)
  • Photovoltaic systems (engineering, project management and installation of solar plants)
  • LED technology

Management experience:

  • 25 years of experience in sales, product marketing, international business and management
  • Texas Instruments Deutschland GmbH (Head of Sales and Product Marketing for Central and Eastern Europe)
  • Sihl GmbH/X-ident GmbH (Head of Sales, International Business and Product Management)
  • Deister electronic GmbH  (VP Sales North America)
  • Motorola GmbH (Sales Manager for German-speaking countries)
  • Datamax-O‘Neil (Global VP Channel Sales)
  • Engelmann Sensor GmbH (Head of Sales, Marketing and Product Management)


  • English
  • International working experience and worldwide sales expertise
  • Member of the AC² network of consultants and experts in the Aachen startup cluster
  • Former Member of the Board of the Association for Automatic Identification Industry (AIM-D e.V.)